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News and guidance

Updates from Iflow on business SMS, sender ID rules and getting the most from your messages.

30 April 2026

Why Your SMS Sender Name Now Matters More Than Ever

ComReg's 2025 Sender ID rules changed the rules of business SMS in Ireland. Here's what it means — and why a registered, branded sender name is now one of the most valuable things you can put on a text message.

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